Prompting best practices

Be clear and specific about your intent

  • ❌ “Tell me about AI.”
  • ✅ “Summarize the impact of AI on digital marketing in 2025 in under 100 words.”

Provide context and constraints

  • ❌ “Write a product description.”
  • ✅ “Write a fun and engaging product description for a Gen Z audience about a new AI-powered coffee maker, in 3-4 sentences.”

Use iterative refinement (prompt stacking)

  • ❌ (Asks once, gets a generic response, moves on.)
  • ✅ “That response is too technical—can you simplify it for a general audience?”

Experiment with role-based prompts

  • ❌ “Give me marketing advice.”
  • ✅ “You are a social media strategist for a fashion brand. What are three AI-powered content strategies to increase engagement?”

Break complex tasks into step-by-step prompts

  • ❌ “Write a full marketing plan for my startup.”
  • ✅ “Step 1: Outline a marketing strategy for an AI-driven SaaS product. Once we finalize that, we’ll move to execution tactics.”

Include examples or references

  • ❌ “Write a LinkedIn post about AI ethics.”
  • ✅ “Write a LinkedIn post about AI ethics in the style of Seth Godin—concise, thought-provoking, and engaging.”

Use structured prompts for precision and open-ended prompts for creativity

  • ❌ “Brainstorm some ad ideas.”
  • ✅ “Generate five ad concepts for a luxury watch brand, each with a tagline and a target audience.”

Test and document successful prompts

  • ❌ (Uses different prompts each time, getting inconsistent results.)
  • ✅ (Saves high-performing prompts for reuse and refines them over time.)
All Prompts

  • "Suggest 3 questions I can ask a client during a monthly check-in to uncover risks or concerns."

  • "Act as a senior consultant preparing for a proposal pitch. Based on the service summary below, list 3 likely client objections and a one-sentence response for each that defuses concern."

  • "You’re prepping a deck for a client. Based on the proposal text below, write a short slide summary (max 50 words) that explains what value we’re providing and how we’ll deliver it."

  • "You’re an AI lead mapping out how to use ChatGPT to support client onboarding. Break it into 4 stages: Discovery, Content Creation, Review, and Handoff. Include 1–2 tasks per stage."

  • "Summarize this report for an executive audience. Include only top-level KPIs, one insight, and one suggestion. Max 150 words, no acronyms."

  • "We’re responding to an RFP. Start by identifying the 3 key evaluation criteria based on the RFP text below. Do not summarize the full RFP—just extract the criteria."

  • "You're a VP of strategy preparing for Q4 planning. Break this annual goal into 3 strategic priorities, and then outline 2 key initiatives per priority. Keep each initiative under 20 words."

  • "You’re creating UX copy for a mobile onboarding screen. Use the attached screenshot as a reference for layout and character count. Write one title (max 30 characters) and one subhead (max 60 characters) that match the tone."

  • "Rewrite the paragraph below in the style of Apple’s product marketing copy. Here's an example for reference: 'Light. Years ahead.' Keep it short, elegant, and emotionally resonant. Limit to 20 words."

  • "I'm writing a proposal for a potential new client. Start by reading the attached RFP and list the key deliverables mentioned. Output as a bulleted list using the RFP’s original language where possible."

  • "You’re a B2B sales rep replying to a lead who requested more info on pricing. Write an email that includes (1) a friendly intro, (2) a simple explanation of our pricing tiers, and (3) a CTA to schedule a call. Keep the tone consultative, and limit to 150 words."

  • "Act as a copywriter rewriting this product description for a homepage hero section. Use no more than 25 words, include an emotional benefit, and use a tone that aligns with Gen Z shoppers—casual, direct, and playful."

  • "Write a 60-second opening statement for a conference talk introducing our agency's AI strategy. The tone should be confident and visionary, but accessible. Assume the audience includes non-technical marketing leaders."

  • "Turn the bullet points from this client workshop (below) into a polished slide summary for a pitch deck. Use no more than 6 bullets per slide, each under 12 words. Maintain the client’s wording wherever possible."

  • "Rephrase this LinkedIn post (below) to sound more human and less promotional. Keep it under 220 words, use first-person perspective, and include a question at the end to invite engagement."

  • "Act as a competitive intelligence analyst. Using the company overview pasted below, summarize their pricing model, target audience, and unique value proposition. Limit each section to 2 concise bullet points. Do not speculate—only use what’s explicitly stated."

  • "Based on this month’s campaign performance data (table below), write a performance summary in under 200 words for a CMO. Focus on conversion rates, cost per acquisition, and which creative asset performed best. Don’t use jargon."

  • "Summarize key takeaways from this Google Analytics report for a non-technical stakeholder."

  • "Rewrite the following email (below) so it’s friendly but professional, limits passive voice, and stays under 150 words. Keep the call to action in the last sentence."

  • "Given this market research report on Gen Z consumer behavior (pasted below), write a 3-paragraph executive summary highlighting implications specifically for sustainable fashion brands. Limit the summary to 250 words, and use bullet points for the implications section."

  • "Rewrite this task description to be more clear and actionable for a Jira ticket."

  • "Generate a daily task list from this project brief, with time estimates for each task."

  • "Summarize this meeting transcript into key decisions and action items."

  • "Based on the speech draft below, suggest a powerful closing line that leaves the audience inspired and reinforces the core message. Max 25 words."

  • "Rewrite this attached technical explanation so it can be easily understood by a non-expert audience during a live presentation. Use short sentences and analogies if helpful."

  • "Write a compelling opening sentence for a 5-minute talk on [insert topic]. It should grab attention and hint at a surprising insight to come."

  • "Based on this inbound inquiry (pasted below), generate a short summary of: (1) the lead’s needs, (2) any red flags, and (3) next questions we should ask."

  • "Here’s what a prospective client said they want to achieve. Turn it into a basic pitch outline with 3 sections: Challenge, Our Approach, and Expected Outcomes."

  • "Write a short, friendly first-touch email introducing our agency to this potential client. Reference their recent product launch and keep the tone curious, not salesy. Max 100 words."